Ink of Innocence

It is estimated that over 100,000 Americans are incarcerated for crimes they did not commit. How can advertising fix this? By creating a campaign that can be used to overturn their conviction.

Agency: Grey
Role: Art Director
Medium: Outdoor, Print
Recognition : Cannes Shortlist 9x

We gave faces to the wrongfully convicted in the form of posters. To print each poster, we used an ink injected with that inmate’s DNA, so the posters themselves could be used as proof for exoneration.

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The posters drove to a microsite, where people could learn more about the cause, make a donation, or write their state representatives. A template was created, people just needed to fill out the blanks, then we mailed it on their behalf. All using the DNA-filled ink.

We gave faces to the wrongfully convicted in the form of posters.
To print each poster, we used an ink injected with that inmate’s DNA,
so the posters themselves could be used as proof for exoneration.

We gave faces to the wrongfully convicted in the form of posters. To print each poster, we used an ink injected with that inmate’s DNA, so the posters themselves could be used as proof for exoneration.

Poster_1
Poster_2
Poster_3
Poster_4
Poster_1
Poster_2
Poster_3
Poster_4

A look at the process of our artist Vince Low.

A look at the process of our artist Vince Low.

https://i.imgur.com/2eO4UHJ.gif
https://i.imgur.com/Gn9j9y7.gif
https://i.imgur.com/Y7pji5A.gif
https://i.imgur.com/gk5t6bu.gif

The posters drove to a microsite, where people could learn more about the cause, make a donation, or write their state representatives. A template
was created, people just needed to fill out the blanks, then we mailed
it on their behalf. All using the DNA-filled ink.

The posters drove to a microsite, where people could learn more about the cause, make a donation, or write their state representatives. A template was created, people just needed to fill out the blanks, then we mailed it on their behalf. All using the DNA-filled ink.

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