Ink of Innocence

Approximately 100,000 prison inmates are currently incarcerated for crimes they didn't commit.
There's a key piece of evidence that could set them free: DNA.

2015 Cannes Lions Shortlist: Press and Outdoor

We made posters using ink injected with actual inmates' DNA. Anybody could test the portrait or information on each poster and prove their innocence.
The letters sent to state representatives were inked with inmate's DNA, becoming yet another piece of evidence that could help free the innocent.